A Comparative Analysis of Racial and Ethnic Stratification in the US and Canada

lost innocence of a forgotten essays

lost innocence of a forgotten essays The Lost Innocence of a Forgotten War It is a cool autumn day; the trees are changing from their summer green to their vibrant orange, reds and yellows. Leaves scatter the wet grass as the family pets run back and forth, their tails wagging, breath floating in puffs of mist before being swept away by a clean crisp breeze. The purpose of the visit to my cabin in Moose Lake, Minnesota is to interview my neighbor Charles Nelson or Chuck for short, on how the Korean War affected him, and in essence, stole his innocence. This sixty-nine year old is built like a real man, skin tanned from many boating excursions, his hair white and grey from age and the many years in the sun. Best of all is his personality, young and spunky just like the day he turned seventeen, which is where the story starts. Fifty-two years ago Chuck was a carefree seventeen year old high-school senior, months away from graduation and living his life to the fullest. World War 2 was still in the minds of almost every American and the country was just entering what is now referred to as the baby-boomer era. The country was doing well financially and many were excited at what was to come. But in 1950 when the North Koreans were looking likely to invade South Korea five of Chucks good high-school friends who had already graduated signed up for the service. The country had seen the world torn apart by imperialist empires such as Germany and Japan jus several years prior Chuck recalled when asked the mindset of the country toward war. He continues, With that mindset, we had seen as a nation, he pauses the devastation [caused] by allowing dictatorships such as Germany and Japan to invade their neighbors. Consequently when North Korea invaded South Korea [we] had seen the damage once before, we had to act. Within two weeks, two of the five friends were dead. I was angry. He recalled When I heard they were ...

Zara Brand Equity and Brand Positioning Essay Example | Topics and Well Written Essays - 1500 words

Zara Brand Equity and Brand Positioning - Essay Example As the discussion stresses  from Zara we can identify the broad strategies applied to strengthen the brand being as follows: the marketing mix, its people, short lead times and scarce supply. However, that is not to say that the Zara brand’s success lay solely on the mentioned factors. The organization as a whole has been able to clearly-define its brand values and allowed them to permeate throughout the entire organization. Zara has a distinct ownership for management of the brand right from the top management level. This has meant that critical activities such as sales, operations, customer service, product development and others are made use of in supporting the whole organization’s strategic management process.From this paper it is clear that the marketing mix is represented by product, price, place and promotion. With regards to product, the Zara strategy has been to anticipate the latest fashion in apparel and to produce them before other competitors. Secondly, the garments are manufactured to be non-durable so as to prompt the consumer not to store them in their wardrobes but to wear them and to visit Zara shops frequently for replenishment. Thirdly, the company ensures that its stores have a wide variety of products because each store receives new products at least twice per week. Clothes that have low demand are quickly spotted, removed and replaced by new trendier designs such that customers are always spoilt for choice.